Cannoli Introduces Oi, a Reverse Lookup Tool for When Links Can't Be Embedded

Cannoli today introduced **Oi**, a reverse lookup tool that lets authors point people to an external destination even when a service does not allow them to embed a direct link. Many online services restrict where external links can be embedded.

Boom•Clap Spins Out of CanCanCan as an Independent Contextual Discovery Service

The contextual discovery and audience awareness service becomes independent as CanCanCan shifts upstream toward research and discovery data.

Boom•Clap Introduces Cruise, a Managed Service for Contextual Awareness and Presence

Boom•Clap has introduced Cruise, a managed awareness and presence service designed to help organizations identify and act on relevant opportunities as attention develops across digital culture.

Boom•Clap Launches Prelude Initiative to Support Emerging Projects and Ecosystem Diversity

New program expands access to discovery and circulation opportunities for independent creators, grassroots organizations, and other early-stage participants.

CanCanCan Launches Boom•Clap Melody, a Contextual Digital Advertising and Circulation Service

New service introduces adaptive circulation environments designed around contextual affinity and engagement-driven visibility